The new possibilities offered by digitisation have opened up new and stimulating scenarios where tourists can approach their destination even before leaving their homes. The possibility to inform, discover and explore the destination chosen directly from home allows tourists to be much more aware and selective in their choice of places and activities during their holidays.
Theme leads: Viola Maspoli, Antonio Ravazza, Sabine Rettich.
Tourist information is currently provided in a rather "classic" way by the regional tourist organisations which have several information offices in the area. In many cases tourist information is generally provided (in Italian, German, French and English) in the following ways: by telephone, e-mail, at the counter, in social media (chat), chat service on portals, tourist fairs and presence during congresses in the destination, printed material. Moreover, the tourism partners (hoteliers, tour operators, restaurateurs, transport companies, etc.) play a fundamental role in the reception and tourist information on site.
Imagine concrete solutions in which the digitalization of tourist information allows you to organize your holiday (before and during), with simplicity and without wasting time. Imagine places (physical or not) where tourists can meet, exchange information, live experiences or meet local people who tell the destination. Therefore, adapt the use of information with advanced technology, without forgetting contact with local people, with a view to widespread diffusion throughout the territory (partners, hoteliers, public places, etc.).
Ente Turistico del Luganese
The aim of modern tourism promotion is to consolidate and generate preliminary relations with future tourists through interactive applications, stimulating interest in discovering a region or destination that can meet their needs. Experiments in the use of applications and with the help of augmented reality are making it possible to make a preliminary discovery of what would be possible in a given tourist destination.
How to let the future tourist discover the destination and its interests in advance? Imagine ways of waiting and discovery that can best illustrate the possibilities on site, the tourist experience and the context in which it will occur.
SR SPECIAL EVENTS & Partners
The Ticino Ticket is a tourism product of proven success: launched in 2017, it won the MILESTONE award for innovation in tourism and is rated 9/10 by tourists who, following an overnight stay in Ticino, were able to take advantage of the free public transport network and discounts at over 100 attractors. The Ticino ticket promotes sustainable tourism close to the tourist and the territory, with a focus on the peripheral regions: the massive presence of mountainrailways and the recent addition of ethnographic museums, among others, is intended to encourage tourists to discover realities that are often different. To guarantee the quality of the product, a constant renewal and expansion of the offer is necessary. A challenge currently to be faced concerns the digitalization of the ticket, which would make it more accessible, green and optimize data collection that would lead to a better knowledge of the tourist. The Ticino Ticket digital (probably thanks to an app) could inform, inspire advice and provide concrete offers.
An even more sustainable Ticino Ticket can be an excellent product to promote and encourage more responsible and nature-friendly tourism. How to do it? What would make it possible to further profile this offer as a green product? How could bookable offers be integrated into this digital product?