An inclusive tourist experience translates into the possibility for all groups of tourists to take full advantage of it. This does not only mean guaranteeing access to facilities for people with reduced mobility, but also taking into account the needs of other groups, often heterogeneous, who for various reasons cannot take advantage of the same opportunities (people with visual or hearing impairments, dog owners, etc.). Inclusion can therefore take place in a broader context, where all groups are considered.
Theme lead: Paolo Badano
In the future mobility will be very widespread. Tourism will move towards micro-mobility which is made up of different and personalised vehicles. The tourist, during the holiday, uses many means of transport. A multiplicity of choreographed vehicles make up the global expression and value offer. Many actors in the sector are involved who have to coordinate the design of a fluid experience.
How to make the multiplicity of means of transport that will make a future tourist experience also compatible with the different needs of people with reduced mobility.
People with some form of disability are the largest minority in the world: one and a half billion people. Most of these people enjoy a high level of tourism experience because they need special attention. In addition, people in this category almost always travel accompanied.
Find new and effective formulas to convey tourist information to this vast client segment. How to attract the attention of tourists with disabilities to the tourist offer in Ticino.
Tourist places are often accessible from a technical point of view but the tourist experience within them, from the point of view of tourists with special needs ( mobility disabilities, elderly people, children, mothers with pushchairs, etc.) is not homogeneous. Tourists with special needs are left to a generalised fruition that does not consider their presence. Access is not equivalent to living in a memorable way a place or a tourist attraction. Making places accessible is the beginning but it is necessary to design an experience that can include all the clients' needs, indiscriminately.
How can new technologies change, evolve and make the tourist experience of people with special needs memorable, finally allowing them to be considered as beneficiaries of the value and as target customers to be satisfied?