themes
Nature-related tourism involves carrying out activities in close contact with the natural environment that surrounds us. New trends in ecology and sustainability are driving more and more people to take an interest in nature and the activities that can be carried out in it. Nature is an integral part of the touristic experience. Real estate and gastronomy are increasingly adapting to this growing interest.
Theme lead: Elia Frapolli
Opportunità #1
More and more people are trying to find a stable and quality contact with nature, possibly a short distance from their places of residence and work. In addition, particular attention is being paid to enhancing natural balances and ecosystems. The interventions of renaturation of rivers and watercourses, in addition to giving space back to nature and contributing to the safety of the territory, thus have a beneficial side effect: they allow human beings to regain their place in nature. The banks of rivers and lakes can become places of aggregation and socialization, where generations and different segments of the population meet and discover each other, united by a shared experience: the rediscovered harmony with nature.
Imagine future solutions in which aggregation and socialization on the banks of rivers and lakes become a harmonious and responsible tourist offer. Useful solutions for economy, landscape and nature conservation; favourable to people's mental and physical health.
Repubblica e Cantone Ticino
Opportunità #2
In the age of digitisation, where technology pervades everyday life, we are witnessing a progressive phenomenon of rediscovery of origins and an authentic relationship with nature. The possibility of spending the night in contact with nature, far from the hectic pace of modern society, is attracting more and more people and becoming a real macro-trend in terms of tourism. In this context the tourist accommodation modules are changing in their characteristics and are increasingly oriented towards eco-sustainable solutions that respect nature and are "reversible" on the landscape.
Explore at 360 degrees the theme of hospitality in nature imagining unique, experiential, but above all sustainable solutions from all points of view. Solutions in which design, creativity and marketing successfully combine to intercept a new type of tourist demand.
OTR Bellinzonese e Alto Ticino
