the future of tourism in Ticino

Transformative tourism is based on the concept of inner transformation or the personal perception of the tourist. The tourist in question seeks personal growth during the holiday, which can take place in areas such as well-being, spirituality and education. Tourists want to return home with some personal tools enriched by the experiences of their journey.

Nature-related tourism involves carrying out activities in close contact with the natural environment that surrounds us. New trends in ecology and sustainability are driving more and more people to take an interest in nature and the activities that can be carried out in it. Nature is an integral part of the touristic experience. Real estate and gastronomy are increasingly adapting to this growing interest.

An inclusive tourist experience translates into the possibility for all groups of tourists to take full advantage of it. This does not only mean guaranteeing access to facilities for people with reduced mobility, but also taking into account the needs of other groups, often heterogeneous, who for various reasons cannot take advantage of the same opportunities (people with visual or hearing impairments, dog owners, etc.). Inclusion can therefore take place in a broader context, where all groups are considered.

The new possibilities offered by digitisation have opened up new and stimulating scenarios where tourists can approach their destination even before leaving their homes. The possibility to inform, discover and explore the destination chosen directly from home allows tourists to be much more aware and selective in their choice of places and activities during their holidays.

Food and wine play an important role in the tourism sector. Every aspect related to this theme generates interest in tourists: from production, through processing to the final consumer. Food and wine therefore represent a unique experience, capable of creating added value and clearly favouring one destination against others.

The Canton of Ticino has strong evidence of its industrial activity on its territory, many of which are now abandoned due to the technological changes taking place. This cultural and architectural heritage represents a resource that has so far been scarcely used at a tourist level, which is well suited to be exploited to a greater extent in order to expand the regional tourist offer.

Canton of Ticino is a well established summer destination. There are countless events and programs that take place during the summer months. Tourism is also experiencing a steady growth over short holidays, which take place throughout the year. Canton Ticino can boast a very varied tourist offer, which lends itself to satisfying the needs of all tourists, regardless of the season in which they visit